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The biggest portal about international asset protection and diversification

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Going international: strategies and advantages of entering the global market

Making a business international provides a lot of advantages for its owner. This sort of expansion means a new level of development; it opens access to new technologies and promises an increase in profits. However, the process itself is quite challenging. It is based on profound knowledge of legislation (local, other countries’, and international). In addition, the owner must be able to cope with quite a few tasks: registering a company, opening a business bank account abroad, building the financial system, assessing the tax consequences, etc.

International Company

The Main Attributes of an International Company

An international company is a business that operates in multiple markets, typically has a global presence, a diverse client base, and a multinational workforce. Key attributes by which you can define an international company are as follows:

  • Multinational operations. An international company operates in several countries, where it conducts business operations, and has pools of customers, suppliers and partners in at least two countries, and in cases of large international groups and holdings – around the world;
  • Global thinking. An international company has a global mindset and cultural sensitivity that allows it to understand and adapt to different cultures, languages and business practices;
  • Diverse client base, which includes counterparties from different countries, cultures and demographic groups;
  • Multinational workforce. An international company often employs staff from different countries, cultures and origins, and backgrounds;
  • Multi-language. The company aims to work in different markets and, accordingly, communicate with customers, suppliers and employees in several languages. In this regard, it is necessary to have strong language and translation capabilities;
  • Global recognition. An international company usually has a strong global brand identity that is recognized and valued across countries and cultures;
  • Adaptability is an important feature for a company that wants to enter the international market. It means the ability to quickly respond to changes in the global business environment, including economic, political, legal and cultural factors;
  • Compliance with international laws and regulations. An international company complies with the laws and regulations of the different countries and markets in which it operates and ensures that its activities are conducted ethically and responsibly.

This isn’t a complete list of all the key features of an international business entity, especially considering the fact that those may differ depending on the industry, market and business strategy. However, the features described above make up the typical profile of an international company.

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Creating an International Company: Key Steps Every Business Has to Go Through to Become Global

Entering the international market is a complex process. Each businessman has their own unique experience in the implementation of their business strategies. But there are a few general steps that everyone will have to take in order to obtain the status of an international company:

  1. Market research. Before expanding your business internationally, it is important to carefully monitor the potential market in the country or region you plan to enter. This includes learning about local laws and regulations, cultural norms, and competitive environments;
  2. Creating a business plan. This document should set out the goals, objectives and strategies for entering the international market;
  3. Choosing a market entry strategy. There are several types of activities you can perform on the international market, for example: export, licensing, franchising. You may consider creating a joint venture or a subsidiary or some other form of business. You need to choose a strategy that matches your business goals, resources, and capabilities;
  4. Forging partnerships and networking: building relationships with local partners such as distributors, agents and suppliers can help you better navigate an unfamiliar market and gain access to new customers;
  5. Customize your product or service. The product or service may need to be modified to meet the needs of the international market. This may include changes to packaging, pricing, and features;
  6. Development of a global marketing strategy is essential for successful international expansion. It involves building a brand that resonates with local customers and using appropriate marketing channels to reach them;
  7. Study and comply with local laws and regulations. This may include obtaining the necessary licenses and permits, registering a company, administering the business, and paying taxes.
  8. Recruitment. Hiring local staff with the right experience and market knowledge will help you better understand and connect with your customers. Many countries have various support programs for foreign companies that hire local people.

Find out more about how an offshore company can help organize international business.

The Most Popular Options for Businesses to Enter the International Market

There are several ways for a business to enter the international market. It should be noted that the choice of an entry strategy depends on various factors, including industry, market, resources, and goals.

Following are some of the most common ways for a business to enter the international market:

  • Export includes selling products or services to customers in another country from the company’s country of origin. This can be a relatively low-risk entry strategy as it does not require significant investments in overseas operations or resources;
  • Licensing means that a foreign company receives a certified right to use the company’s intellectual property, such as patents, trademarks, or technology, in exchange for a fee or royalty. This can be a relatively inexpensive entry strategy, but inevitably the company loses firm control over how its intellectual property is used;
  • Franchising. This international entry strategy involves allowing a foreign company to use the company’s business model, brand, products or services in exchange for a fee or royalty. It can be a good option for companies with strong brands and established business models;
  • Joint venture involves partnering with a local company in a foreign market to jointly create and manage a new business entity. May be a good option for a business that plans to capitalize on local knowledge and resources;
  • Partnership includes the formation of an alliance with a foreign company for a specific project or purpose (research and development, marketing or distribution). This could be a low-risk option for a business that wants to test the waters before entering or acquiring a full-fledged joint venture;
  • Acquisition includes purchasing an operating foreign company in whole or in part. It is a good option for businesses that aim to quickly access a new market or acquire strategic assets or profitable opportunities;
  • Investment in new ventures means creating a new foreign subsidiary. It may be a high-risk, high-cost entry strategy, but it provides more control and flexibility to the business.

Click on the following link to find out more about the tools used for opening a business abroad.

Advantages of an International Company

Entering new markets opens up additional business benefits. Here are a few reasons why you should start an international company:

  • Access to new markets. International expansion provides access to new markets, which can help increase revenue and profitability;
  • Economies of scale. International businesses can benefit from economies of scale, for example, by increasing production volumes, lowering the cost of raw materials, and improving their bargaining power with suppliers;
  • Attracting talent. An international company can attract and retain talented employees from different countries and cultures. They are able to bring fresh views, experience and knowledge to the business.
  • Innovation and technology transfer. Entering international markets can help a company gain access to new technologies and innovations that may not be available in its country of origin.
  • Brand recognition. International expansion can help build up brand awareness and reputation, because the business operates across multiple markets;
  • Diversification. Entering new markets can help diversify the company’s activities, reducing the risk of being dependent solely on one market or customer base. In this case, the business becomes less dependent on the economic and political conditions of one country;
  • Increasing the competitive edge. An international company can become more competitive in its industry as it gains access to new markets, customers, and suppliers.

These are just some of the advantages a company can get from entering the international market. However, expansion always comes with a unique set of challenges and risks. Therefore, it is important to carefully weigh all the pros and cons, make calculations, and think over the strategy before making a breakthrough.

Our experts will help you develop the right business structure and then implement it in practice. Email us at [email protected], and we will be happy to help you in registering a company and opening accounts abroad.

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